3b. Web

This licence permits the use of digital fonts on websites, enabling typefaces to be displayed in any browser. The fonts are loaded dynamically online and may be self-hosted or provided by the foundry’s server. This second option creates a dependency on the foundry.

Web use is mainly quantified by the site traffic (pageviews or visitors), 76% of the sample. While desktop licences focus on the individuals who will use the font, web licences concentrate on those who will see, read, or interact with the font on websites.

Over half of the sample (54%) uses pageviews per month as the measuring unit for web licences. While the number of domains is commonly combined with web traffic, there are a few cases (4) where this is the only metric. Many foundries that track employees, users, or workstations sell web licences as part of a package that includes various uses, providing this metric as a universal reference.

The average price for a text font for the web is similar to desktop, with a wider range peaking at 233€. We find a few temporary licences for web use, but they are still rare in the sample. Five foundries charge an annual fee, and two offer multiple timeframes.

Popular measuring units in web licences

Pageviews/month
91
Unique Visitors/Month
37
Number of employees
30
Number of domains
18
Number of users
5
Workstations
4

Pricing in web licences

233€
50€ (median)
8€

Popular tiers for Number of Web Visitors

The number on the right indicates the amount of foundries that offer that particular tier. We show the 10 most popular tiers in the sample.

10K visitors
14
50K visitors
22
100K visitors
27
250K visitors
12
500K visitors
25
1M visitors
28
5M visitors
16
10M visitors
13
20M visitors
8
50M visitors
8

Popular tiers for Number of Pageviews

39 type foundries, considering all the different measuring units in our sample, provide an unlimited option among their tiers.

10K pageviews
44
50K pageviews
42
100K pageviews
59
250K pageviews
28
500K pageviews
70
1M pageviews
71
5M pageviews
52
10M pageviews
48
50M pageviews
29
Unlimited
26