This licence is for using the fonts online in digital advertising content published on websites, apps and other platforms connected to the internet. It includes banners, video ads, and other advertising formats.
3j. Digital ads
Most of the metrics in licenses for online use (web, digital ads, social media) measure the audience, using different terms in each case. The predominant measuring unit in digital ads is the number of impressions, which can be counted monthly or as a total sum with no particular timeframe.